Les Amies Anglaises London, also known as LAAL, is an artisanal ‘Prêt à Couture’ label for women, creating edgy handmade tops made from 100% silk to cater to a market that want to flaunt their avant-garde personality.
It all started when the creative director and designer behind LAAL was inspired by the concept of creating a Prêt à Couture label aspiring for high end pieces of ‘Haute Couture’ combined with the ‘versatility’ of the Prêt à Porter.
As it creatively began in London, that is still the inspiration behind the brand especially for its cosmopolitan glam rock twist. However the dual culture of the founder, Italian and French, lives in LAALs as well. The Italian know-how excellence and the aesthetic sense of luxury, combined with the French “nonchalance”, backed by London inspiration, make the brand an artisanal couture premium brand.
The brand vision is to celebrate the free spirited women, interpreting the international pulse of multiple aesthetics inspirations by creating a ‘global’ lifestyle.
The essence of the brand is to embody the ultimate in creativity, innovation and quality : we are working with premium silk, applying the highest standards of workmanship, focussing on the cuts and finest details, and paying constant attention to the finishing touches.
The attitudinal silk couture and its cool exclusivity make LAAL an avant-garde artisanal Prêt à Couture Brand.
‘It is not only my label, it is a VISION’.